Capabilities

Skills are useful. Outcomes matter more.

I combine analysis, product thinking and delivery support to help businesses make better decisions and move from a vague need to an executable solution.

See the work behind the capability

Business analysis

Clarifying business problems, stakeholder needs, constraints and success criteria before delivery begins.

Requirements elicitation
Process mapping
Gap analysis
User stories
Acceptance criteria
UAT

Websites

Structuring digital experiences around business goals, customer journeys, content ownership and enquiry flows.

Information architecture
Customer journeys
Content workflows
CRM integration
Delivery coordination

Web applications

Defining customer and administration workflows that make complex tasks clear and manageable.

Customer portals
Admin portals
Role-based access
Booking
Profile management

Business systems

Turning fragmented orders, customers, bookings, invoices and operational tasks into coherent system requirements.

CRM
Order management
Operational workflows
Reporting
Process improvement

NFC experiences

Connecting physical products to useful and configurable digital destinations.

NFC cards
Digital profiles
Customer setup
External destinations
MVP scoping