Real estateWebsite · Data integrationBusiness analysis & delivery

Real Estate Listing & Enquiry Platform

How can property data move reliably from an existing CRM into a modern customer experience?

Concept interface showing a real estate listing, map and enquiry platform — Product concept
Interface direction created to communicate the system's core workflow.

Business context

The project required a modern property experience that could present live listing information without disrupting the organisation's existing distribution to major property platforms.

My contribution

Clarified property, agent, enquiry and content requirements
Mapped the flow between the property CRM, API layer, website database and frontend
Coordinated investigation of missing and inconsistent listing data
Supported testing, stakeholder clarification and handover

Analysis & decisions

Separated CRM-managed listing data from manually managed business content
Protected existing external portal feeds while enabling the new website experience
Documented cases where team, sold-status and bilingual content required special handling

Outcome & value

Enabled property listings to be presented through the new website
Maintained existing external listing distribution
Created a clearer ownership model for CRM and website content