My contribution
- Defined the end-to-end customer journey
- Separated public website, customer portal and administration responsibilities
- Prioritised MVP purchase and setup requirements
- Mapped profile and external-destination choices
RizeC NFC Experience
How can a physical NFC card remain simple while giving its owner control over what happens after a tap?
Business context
RizeC explores how a physical card can provide a simple entry point to a flexible digital destination for professionals and small businesses.
Analysis & decisions
- Kept configuration in the customer portal rather than a manual service
- Allowed either a profile experience or an external URL
- Limited the public portfolio description to high-level product value
Outcome & value
- Created a developer-ready MVP requirements baseline
- Clarified product boundaries and customer ownership
- Connected commercial positioning with a staged delivery plan